The Next Now
Is Built Here.
While the keynotes discuss the future of Agentic AI and Composable Commerce, Ayata Commerce is already building it. Don't just watch the revolution - deploy it.
Beyond the Loop: A New AI Paradigm
Traditional AI deployment models create bottlenecks (HITL) or unacceptable risks (HOTL). We reject the binary choice between speed and control.
Human-in-the-Loop (HITL)
Humans act as "checkpoints" for every AI decision. You are the supervisor, validating output before it goes live.
- Creates operational bottlenecks
- Reduces humans to compliance officers
Human-on-the-Loop (HOTL)
Humans monitor passively and interrupt only when things fail. You are the emergency brake.
- High risk of "Automation Bias"
- Reactive instead of proactive
Humans Lead the Loop™
Humans set the strategic intent and values upfront. AI is an ally that scales your ingenuity, not a black box that needs watching.
- Humans define value, AI scales routine
- Judgement & Empathy remain human
- Accelerated by AI Delivery Fabric
Removing Complexity with AI Delivery Fabric
Implementing "Humans Lead the Loop" sounds great, but how do you engineer it? Our AI Delivery Fabric is the answer. It is a proven operational framework that:
You Don't Need Another AI Demo.
You Need a Foundation.
Retailers are attempting to build Ferraris (Agentic AI) on dirt roads (poor data infrastructure).
Ayata is the Architect of Agentic Readiness. We build the foundation so your AI investments deliver results.
They State the Problem. We Built the Answer.
The keynote stage is full of "What" and "Why." We focus exclusively on the "How." Here is the Ayata answer to the dominant questions of NRF 2026.
Keynote Theme
"We must move from segmentation to individualization, but our data silos make real-time context impossible."
Ayata Reality
We don't wait for data lake migrations. Our Federated Context Layer stitches real-time identity graphs in milliseconds.
Keynote Theme
"The store associate is our most valuable asset, yet we burden them with logistics instead of empowering them to sell."
Ayata Reality
OptimiseOne™ automates logistics. We give associates a "Clienteling Co-Pilot" that predicts what the customer wants to buy.
Keynote Theme
"We need to optimize our mobile app UI to capture the attention of the Gen Z scroller."
Ayata Reality
Your next VIP is an AI agent. We build M2M API layers that allow buying bots to transact without UI friction.
Keynote Theme
"We are investing millions in semantic search to help customers find exactly what they want."
Ayata Reality
Search is friction. We enable Ambient Discovery - presenting the right product before they search for it, based on context.
Keynote Theme
"Free returns are a necessary evil to compete, even if they destroy our margin."
Ayata Reality
Don't process returns; prevent them. Our Fit & Intent AI blocks high-risk bracketing orders before checkout.
Keynote Theme
"We have a loyalty program with millions of members, but customers still switch for price."
Ayata Reality
Points don't create loyalty; relevance does. We replace generic tiers with Hyper-Personalized Perks generated in real-time.
Keynote Theme
"Sustainability is our north star, but the supply chain costs of circularity are prohibitive."
Ayata Reality
Profitable Circularity. Dynamic routing logic turns returns into localized inventory, reducing carbon and logistics costs simultaneously.
Keynote Theme
"We are building massive data lakes to find the insights that will drive future growth."
Ayata Reality
Data at rest is debt. We focus on Real-Time Decisioning, activating data in-stream to trigger instant pricing and inventory actions.
Keynote Theme
"Our ERP says we have 99% inventory accuracy, yet customers still find empty shelves."
Ayata Reality
Ghost stock kills conversion. We combine RFID Integration and Unified Commerce Logic to sync physical and digital stock in real-time.
The C-Suite Agenda at NRF
While your teams explore tools, we invite you to discuss P&L Strategy. Which track defines your 2026?
The Efficiency Mandate
"Do more with less." The board wants AI to deflate operational costs.
Governance & Safety
Deploying Agentic AI without risking brand reputation damage.
Escaping Re-Platforming
You cannot afford another 18-month migration. You need agility now.
Finding AI Budget
Securing capital for innovation amidst flat or shrinking budgets.
Commercially Focused Strategy
Clients are struggling to achieve commercial goals with digital technology. We simplify the overwhelming number of complex decisions to free up capital for innovation.
The Friction
- ■BAU Trap: Operating costs consume 60-80% of budgets.
- ■Fragmented Tech: Disconnected solutions block insights.
- ■Capability Gaps: Lack of skilled resources to realize benefit.
The Advisory Fix
- Right-Sized Assessments: Qualify potential benefit.
- Strategy Workshops: Align leadership vision.
- Business Cases: Quantify holistic costs & ROI.
Digital Operating Cost
Identify opportunities to reduce OpEx to free up innovation budget.
AI Readiness Check
Benchmark and prioritize use cases for commercial value.
Omni-Channel Ready
Identify capability gaps in delivering consistent CX across touchpoints.
Insight Driven Org
Map how to capture voice of customer to inform decisions.
From "Headless" to "Agentic"
NRF 2024 was about Headless. NRF 2026 is about Agentic. We help you bridge the gap without tearing down the foundation.
Monolithic
The Legacy Trap. Rigid, slow, expensive.
Composable / MACH
The 2024 Standard. Flexible but operationally complex.
Agentic Fabric
The Ayata Standard. Self-optimizing, autonomous, and human-governed.
The Augmented Associate
The "Sentient Store" isn't about removing humans; it's about giving them superpowers. NRF talks about labor shortages; we talk about labor augmentation.
Spatial Inventory Visibility
Associates see "through walls." Real-time inventory overlays via mobile or AR ensure zero "can I check the back?" moments.
Agentic Task Routing
No more clipboards. AI Agents assign micro-tasks (restock aisle 4, greet VIP at door) based on real-time foot traffic heatmaps.
Surviving NRF Rev: Operationalizing Circularity
Returns cost U.S. retailers $890 billion. We transition the conversation from "logistics" to "commerce."
The Ayata Fix: Our OMS expertise routes returned inventory for resale, turning a cost center into a loyalty driver.
The Trap: "Pilot Purgatory"
Where 70% of AI projects stall
The Escape: Ayata Deployment
Rapid Value Realization
Removing the Complexity of Innovation
Most retailers get stuck in AI Pilot Purgatory. Ayata's deployment models are built to circumvent the typical integration hurdles.
Unified Data-Layer abstraction
No silo migrations required. Overlay, don't replace.
Agentic Commerce orchestration
For transacting AI that moves beyond simple chat.
2-Week High-Impact Pilots
Proof-of-Value first, scaling second.
Continuous evolution via OptimiseOne™
Your innovation doesn't go stale; it evolves.
Real-World Results
From luxury boutiques to global bedding giants, we build what works.
Architecting high-velocity luxury commerce on a global scale.
Read Case StudySolving complex customer inquiries through intelligent AI automation.
Read Case StudyUnified architecture across global markets with zero friction.
Read Case StudyBridging the "Execution Gap"
We translate NRF buzzwords into revenue-generating code.
Agentic AI is the Future
We implement Humans Lead the Loop™ frameworks. We don't just automate; we create intelligent agents that streamline transactions while protecting brand integrity.
View SolutionOperational Resilience
OptimiseOne™. AI-augmented managed services that predict and heal issues before they impact revenue. Stop reacting to downtime, start preventing it.
View SolutionWinning the CX Battle
From GenAI Search to Demand Sensing, we turn raw data into hyper-personalized experiences. We help you stand out in a crowded marketplace.
View SolutionRetail Media 2.0
Unlock new revenue streams. We build the data pipelines and analytics infrastructure needed to monetize your audience traffic effectively and securely.
View SolutionThe Circular Supply Chain
Resale and returns are profit centers, not costs. Our Order Management & Reverse Logistics solutions power seamless circularity.
View SolutionSpatial & Immersive
Prepare for the spatial computing era. Our cutting-edge design implementation ensures your commerce experience translates to 3D and VR/AR environments.
View SolutionComposable Agility
Don't get locked in. We specialize in Composable Strategy Development, allowing you to swap best-of-breed components as the market shifts.
View SolutionHyper-Personalization
Move beyond "segments" to n=1. Our Data Enablement & GenAI tools create real-time, unique shopping journeys for every individual visitor.
View SolutionAutonomous Supply Chain
Predict disruptions before they happen. We implement Demand Sensing and AI-driven inventory optimization to keep shelves stocked.
View SolutionAgentic Commerce is the Future
Moving beyond chat. We build autonomous agents that negotiate, purchase, and schedule on behalf of users, transforming passive browsing into active commerce.
View SolutionOrder Orchestration for Profitability
AI agents driving sales is useless if fulfillment eats your margin. Our Intelligent Order Orchestration ensures every AI-driven order is routed for maximum profitability.
View SolutionUnified Post-Purchase Engagement
The sale is just the start. We unify data across channels to ensure your AI agents know the full return history and preference context, securing long-term loyalty.
View SolutionOptimiseOne™: The Engine Room for Your NRF Strategy
Adopting new tech from the Innovation Lab requires a stable foundation. OptimiseOne™ ensures your "Next Now" doesn't crash on launch day.
Run
Reliable day-to-day operations powered by rapid incident triage.
Optimise
Continuous enhancements embedded directly in the service.
Automate
AI-enabled detection and self-healing workflows reduce manual toil.
Get Your AI Readiness Scorecard
Don't guess your AI maturity. Get a quantifiable assessment of your organization, a specific business function, or a single use case's potential for Agentic AI. We are hosting exclusive Human-Lead-the-Loop™ workshops for retail executives just minutes from the Javits Center.
Meet us at Madison Ave.
169 Madison Ave, New York
30-Min Executive Deep Dive
Walk away with a strategy.
AI Readiness Scorecard
Sample Assessment Output
Agentic Potential
Integration Friction
Scalability Index
Ready for Enterprise Scale
Powered by Ayata Intelligence Engine
Strategic Assessment
Use Case: Omni-Channel
EBITDA Impact: +4.5%
Quality: High | Access: Low
Secure Your NRF Strategy Slot
Limited availability. We are hosting exclusive sessions near the Javits Center (Jan 11-13).